TweetChat Gets You Focused [35:39m]:
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Tonight on Twitter a new application was introduced by Brooks Bennett. He created TweetChat.com as a tool for tweeps (people on Twitter) which enables you to focus on one conversation, or thread, as it’s being discussed online.
Why is that important? Because if you use Twitter, then you know there can be hundreds or even thousands of different subjects of conversations floating by your page. Being part of a large social media community is great for meeting people, being connected, and getting information on the fly. Yet, if there is one subject you want to follow in particular, it’s easy to miss parts of the conversation.
TweetChat makes it simple to watch, follow, and participate in a conversation. Listen to the creator of TweetChat.com and find out easy it is to focus.
Brooks uses his genius for all kinds of fun. There are a couple additional sites he mentions at the end of the podcast…
Arleen Anderson Interview Katja Presnal [21:16m]:
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As Twitter was all a flutter with moms mad at Motrin on Saturday evening, one smart tweep @KatjaPresnal documented the public relations tornado in living color. Catching up with Katja in the aftermath, she shares her experiences of being dead center in the eye of the “Moms Mad at Motrin” storm.
Katja Presnal, soial media consultant and founder of Skimbaco, captured the conversation of moms who voiced their displeasure with Motrin’s video on the corporate website. The conversation turned nasty with calls of boycott. What started as a simple opinion became a viral explosion as the word spread throughout the Twitter community.
Katja took screen shots of the comments, put them together in a video, and posted it to YouTube early Sunday morning. Tens of thousands watched the video. Many commented on the video and stated they would not be buying Motrin in the future. Motrin woke to one heck of a headache.
Giving Motrin.com credit, they did finally get the video off the website Sunday evening. Open apologies were issued.
The question is: Do the makers of Motrin understand the significance of social media and the impact online communities have on their product and company? Will the corporate world now understand that social media IS mainstream media?
Online news is instantaneous. Bloggers, podcasters, and social media sites spread information faster, and with more influence, than traditional media outlets.
Every business now needs someone in charge of their company’s social media interaction. Yes, business must interact with online social media. Yes, they must listen to what is said in the public online conversations. Yes, they must engage, monitor, and respond to any conversation online pertaining to their products, their company, and their industry.
For small businesses this means another hat someone must wear. It’s an important hat. Engaging with social media is not only a preventative measure for business. It’s a resource when used properly that can provide great reward.
The documentary video of Motrin Moms can be found on Katja’s blog. She can also be reached through Twitter.
Matthew Ebel Smitten With Surf Chicks [7:52m]:
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Matthew Ebel, new media music artist, is one down to earth space cadet.
Hawaiian tweeps (Hawaiian members of social media community Twitter.com) experienced the insanity, and pleasure, of Matthew’s humor and insights Sunday morning at the Shorebird Restaurant in Waikiki.
Fans and Twitter.com followers of Matthew found him to be as funny in real life as he is on his site www.MatthewEbel.com Yet, there’s another side to Matthew. He’s twisted. Just listen to his music. This gifted musical artist takes the most depressing subject and somehow manages to make you feel happy about it.
Not only does he write, perform, and produce his music, he’s also the marketing geek promoting his works. There’s yet another contradiction. Few people in any industry have the brilliance of mind in both marketing and the technical know-how Matthew holds.
Go to www.MatthewEbel.net and get your own “back stage pass” to his works in advance to release. You’ll also get music that will never be released anywhere else. Want ringtones? It’s there. Watch his videos. Get his “live” tracks. This man is Mr. Social Media of the music world.
Don’t forget to follow him at www.Twitter.com/MatthewEbel. His tweets are definitely sweet.
The makers of Motrin might want to rethink their market research. Early
this evening numerous moms were talking to one another on Twitter. The
conversation became heated.
Twitter.com is a Social Media site online where people hold conversations
using 140 characters or less at a time. Those on Twitter follow others on
the site and watch their “tweets” of 140 characters go by. What makes
Twitter a powerful means of communication is the speed in which
information is spread throughout the online community.
Tonight a group of moms were “tweeting” that they believe the Motrin
commercial on www.Motrin.com is offensive. The word spread quickly. As
this article is written, there is at least one of these moms making a
video expressing the great displeasure of an entire online community of
moms with Motrin’s commercial. “We need Motrin to know we are smart & will
take action when co’s underestimate & offense moms” as tweeted by
@KatjaPresnal.
Katja Presnal, Public Relations and Social Media Consultant out of New
York is creating a video utilizing the many “tweets” she gathered tonight
from Twitter.com regarding the response to the Motrin commercial. The word
was put out on Twitter that moms are mad at Motrin, and then quickly
tagged. Tagging an item on the internet allows for the tracking of the
popularity of the subject. Upon the writing of this article the tag
#MotrinMoms is second in popularity only to SNL. This means that only
discussion about the television show Saturday Night Live rank higher on
the Twitter site than discussions about the offensive nature of Motrin’s
commercial.
Twitter.com currently has over 325,000 members. It’s free to join and is
fast becoming a tool for business, organizations, and social groups to
communicate rapidly and easily. Motrin’s executive may wake to what
appears to be a Public Relations nightmare. Off line media sources are
also on Twitter, and are likely to pick up this story and run with it in
print, radio, and television by morning.
Moms, dads, and other Tweeters are mad at Motrin for what they believe is
a degrading commercial video at www.Motrin.com Twitter.com has given them
a voice and a means of instant communication to confer and organize.
@AMassofHumanity tweeted, “Holy cow! Just watched the ad. ‘Supposedly it’s
a real bonding experience’ Unbelievably insulting and clueless
#motrinmoms.”
There are “tweets” of boycotting the product. Also important to note, many
members of the Twitter community have their Twitter account integrated
into other Social Media sites such as Facebook and individual blogs. This
means that everything they “tweet” on Twitter is also instantly posted on
their other integrated sites. Thus, the “tweets” by the moms mad at Motrin
are reaching far beyond Twitter tonight.
Within the hour, Ms. Presnal is likely to have her YouTube Video posted
expressing the views of the many “tweets” tonight. A simple search for
Motrin Moms on www.YouTube.com early this morning should pull up the video
currently in creation.
Perhaps this “tweet” sums it up best by @crunchygoddess: “Stop
disrespecting us moms, Motrin. Unlike our babies, we weren’t born
yesterday and we will take our $ elsewhere”
By morning corporate America will learn a lesson. The people still have a
voice. Social Media and the online membership communities have put the
power back in the hands of the people. Tonight moms, and others, express
their displeasure to a merchandiser how out of touch they are with their
target market.
